Top 5 Reference Apps Performance on iOS in Oceania for Q2 2023

The second quarter of 2023 saw notable trends in the performance of the top 5 reference apps on the iOS platform in Oceania. Here's a detailed look at their weekly downloads, revenue, and active user metrics.

Ancestry: Family History & DNA experienced a steady increase in weekly revenue, peaking at around $16K in mid-April. Weekly downloads showed an upward trend, reaching 2.8K in the week of April 24. Active users fluctuated slightly, peaking at approximately 6.8K in late April.

Hallow: Prayer & Meditation saw a decrease in weekly revenue throughout the quarter, starting at $13K and ending at $4.3K in the final week of June. Downloads also decreased, starting at 883 and hitting a low of 488 in mid-June before a slight recovery to 661 by the end of the quarter. Active users remained relatively stable, with a slight dip in May and a recovery to 5K by the end of June.

Translate Now - AI Translator showed consistent weekly revenue growth, starting at $3.4K and peaking at $5.7K in the last week of June. Weekly downloads fluctuated slightly, with a high of 1.7K at the end of March and a low of 1.1K at the end of June. Active users remained steady, hovering around 6.5K to 7K throughout the quarter.

MyHeritage: Family Tree & DNA had a varied performance in weekly revenue, peaking at $4.3K in late May before declining to $2.7K by the end of June. Downloads were stable, with a slight increase to 639 in late April. Active users saw minor fluctuations, averaging around 2K throughout the quarter.

Muslim Pro: Quran Athan Prayer experienced a significant decline in weekly revenue from $6.3K at the end of March to $1.3K by the end of June. Downloads also decreased, starting at 2K and dropping to 663 by the end of June. Active users showed a steady decline, starting at 22.6K and ending at 16.8K.

For more detailed insights and trends, visit Sensor Tower.